ClearChain
Identity System
Brand Essence
ClearChain recovers the 2–5% of net revenue that CPG brands lose to retail deductions, chargebacks, shortages, and compliance fines.
Recover what's yours.
Flat-rate retail revenue recovery for CPG brands selling into America's biggest retailers.
Direct. Confident. Zero jargon. We speak like operators, not consultants.
Logo
The ClearChain mark is a rounded-square tile containing a stylized C with a recovery tick. The C is the obvious initial; the tick reads as a chain-link/recovery accent.
Clear space & minimum size
Don'ts
Color
A six-swatch palette rooted in forest green (money, trust), emerald (recovery, growth), and a warm stone surface. Every color earns its place.
- Hex
- #1E4D3E
- OKLCH
- 0.36 0.06 160
- Hex
- #2D8C5A
- OKLCH
- 0.52 0.14 155
- Hex
- #1A1E2E
- OKLCH
- 0.16 0.012 240
- Hex
- #F5F3EF
- OKLCH
- 0.96 0.008 90
- Hex
- #2D8C5A
- OKLCH
- 0.52 0.14 155
- Hex
- #C43D2D
- OKLCH
- 0.52 0.18 28
Usage ratio — 60 / 30 / 10
Contrast table
| Combination | Ratio | AA | AAA | Preview |
|---|---|---|---|---|
| Forest on cream | 8.9:1 | ✓ | ✓ | Aa |
| White on forest | 8.9:1 | ✓ | ✓ | Aa |
| Ink on stone | 13.2:1 | ✓ | ✓ | Aa |
| Emerald on cream | 4.8:1 | ✓ | — | Aa |
| Loss on cream | 5.1:1 | ✓ | — | Aa |
Typography
Three typefaces — Instrument Serif for display, Inter Tight for the wordmark, Inter for everything else.
ClearChain recovers the 2–5% of net revenue CPG brands lose to retail deductions, chargebacks, shortages, and compliance fines. It's not one big chargeback. It's two hundred small ones — buried in portals, expiring without action, draining margin every quarter.
Type scale
Iconography
A singular system: the recovery tick. Rounded caps, 2–3px stroke, same visual weight at every size.
Motion & Texture
Hairline rules. Subtle lift on hover. Card layering on warm stone. Restrained — motion serves function, never decoration.
Voice
Direct. Confident. Zero jargon. We speak like operators who've recovered $5M+ — not like consultants trying to sound important.
- "Recover what's yours."
- "200–600 disputes per quarter."
- "$5K/month, flat."
- "3x recovered or your money back."
- "We file the disputes, you keep the margin."
- "Synergize your revenue assurance workflow."
- "Schedule a discovery sprint."
- "Optimize your post-audit engagement strategy."
- "Phase one of the deduction workshop."
- "We scope the opportunity in a brief diagnostic."
Stationery
Business card, letterhead, and email signature — every touchpoint stays on-brand.
Letterhead
United States
useclearchain.com
April 17, 2026
Dear [Name],
Thank you for your time today. As discussed, we've identified approximately $380,000 in recoverable deductions from your Walmart account alone — primarily OTIF fines and shortage claims from Q3–Q4 2025 that are still within the dispute window.
Our flat $5,000/month engagement covers the full scope: dispute filing, evidence packaging, portal management, and outcome tracking. If we don't recover at least 3x our fee, you get your money back.
[Body continues...]
Steve Schuster
Founder, ClearChain
Email signature
Collateral
Invoice, one-pager, and social avatar — consistent across every format.
April 2026
It's not one big chargeback.
It's two hundred small ones.
Merch
Just for fun. Every mockup rendered in pure SVG — no product photography needed.
Appendix
File formats, usage rules, and brand contact.
- SVG — mark, wordmark, lockup (preferred)
- PNG — @1x, @2x, @3x on transparent
- PDF — print-ready vectors
- Favicon — SVG + ICO bundle
For brand asset requests, co-branding inquiries, or press materials, reach out via the contact page.